What a feat!
A relaunch to the brand’s classic campaign, Absolut originally commissioned artist and illustrator (Armando Veve)  to create a silohouette of the symbolic Absolut bottle with a twist.
This campaign blew up! Literally!
Though originally created for print, the idea was to bring the illustration to life for social
to create even more engagement for the campaign. 
This piece gained gained the agency a yellow pencil with pride!